An Interview with Karine Seguine

What do you do for Trident Trust?

I am in charge of the business development for Trident Trust’s fund administration services in Europe. As such, I help promote our cross-jurisdictional capability to alternative investment fund managers. I then structure pricing proposals and assist managers in setting up their funds and selecting service providers. Finally, I also act as their CRM throughout the lifecycle of their funds.

What do you love most about your role?

I very much enjoy the diversity of my role which includes sales and marketing aspects but also involves problem solving and structuring, as well as project management and client servicing. It is this whole business development cycle which I find intellectually rewarding and motivating.

In addition, I like having the opportunity to assist managers developing different strategies, to help them achieve their goals. I reserve the time to understand their requirements and match those with an optimal combination of expertise, costs and services.

What has been your greatest achievement?

On a business side, the opportunity to expand Trident’s suite of fund administration services over the past decade to where we are now. On a more personal side, having achieved a great work/life balance which works for both the company and my family.

How has your business adapted in light of COVID-19?

Trident Trust was well prepared and already had in place tools such as Microsoft Teams and the CRM system, Dynamics 365, across all offices so that everyone within the Group has been able to stay in close contact with their colleagues and clients throughout the pandemic.

On a personal note, since I already started doing a mix of remote and office working 8 years ago, COVID restrictions did not affect my daily work too much. I did of course miss the opportunity to meet clients and contacts in-person but I hope I will get a chance once again very shortly.

Why did you join PCD?

For the valuable opportunity of gaining industry insights from likeminded professionals across a variety of topics. PCD offers a combination of topical and insightful webinars/events which provide the perfect balance of education and networking opportunities.

Have you attended a PCD webinar? What did you think?

I have attended many webinars throughout the course of the year. They are a great way of keeping abreast of any changes in the topic area along with any future trends within the industry.

On a weekend, I am most likely found…

Running, biking or swimming, attending my kids’ sports activities or in my garden admiring the amazing resilience of weeds!